Lilly Tech Systems
AI Chatbots for Marketing
Build intelligent chatbots that generate leads, qualify prospects, and deliver conversational marketing experiences 24/7. Master chatbot design, NLP integration, and conversion optimization for marketing automation.
Your Learning Path
Follow these lessons in order, or jump to any topic that interests you.
1. Introduction
Conversational marketing fundamentals: how chatbots transform lead generation and customer engagement across the funnel.
2. Chatbot Design
Conversation flow design, persona creation, dialog trees, and UX principles for marketing chatbots.
3. Lead Generation
Using chatbots for lead capture, form replacement, content gating, and progressive profiling of prospects.
4. Lead Qualification
Automated BANT qualification, scoring integration, intelligent routing, and handoff to human sales reps.
5. NLP & AI Integration
LLM-powered chatbots, intent recognition, entity extraction, sentiment analysis, and RAG for product knowledge.
6. Optimization
A/B testing conversations, analytics, conversion rate optimization, and scaling chatbot programs across channels.
What You'll Learn
By the end of this course, you'll be able to:
Design Conversations
Create engaging chatbot flows that feel natural, provide value, and guide visitors toward conversion without friction.
Generate Leads
Replace static forms with conversational experiences that capture more leads and collect richer qualification data.
Qualify Automatically
Build intelligent qualification flows that score leads in real time and route high-value prospects to sales instantly.
Leverage AI
Integrate LLMs for natural language understanding that handles complex questions and provides personalized recommendations.