Lilly Tech Systems
Adobe Experience Platform AI
Master Adobe's AI-powered marketing suite including Adobe Sensei, Customer AI for propensity scoring, Attribution AI for multi-touch analysis, and content intelligence that powers personalized experiences at enterprise scale.
Your Learning Path
Follow these lessons in order, or jump to any topic that interests you.
1. Introduction to Adobe AI
Overview of Adobe Experience Platform, Adobe Sensei AI framework, and how AI integrates across the Adobe marketing ecosystem.
2. Adobe Sensei
Deep dive into Adobe Sensei's machine learning capabilities, generative AI features, and integration points across Creative Cloud and Experience Cloud.
3. Customer AI
Propensity scoring, churn prediction, conversion probability modeling, and building AI-driven customer segments in Adobe Experience Platform.
4. Attribution AI
Multi-touch attribution modeling, algorithmic attribution, channel impact analysis, and ROI measurement across the customer journey.
5. Content Intelligence
AI-powered content tagging, smart cropping, asset intelligence, and automated content personalization with Adobe Experience Manager.
6. Implementation & Integration
Enterprise deployment strategies, data pipeline setup, cross-product integration, and best practices for maximizing Adobe AI ROI.
What You'll Learn
By the end of this course, you will be able to:
Leverage Adobe Sensei
Understand and apply Adobe Sensei's AI capabilities across Creative Cloud and Experience Cloud for marketing optimization.
Build Customer AI Models
Create propensity scores, predict churn, and build AI-driven audience segments for hyper-targeted marketing campaigns.
Master Attribution
Implement multi-touch attribution models that accurately measure channel and campaign impact across the full customer journey.
Automate Content
Use content intelligence to automatically tag, organize, personalize, and optimize digital assets at enterprise scale.