Lilly Tech Systems
AI Transparency & Disclosure
Navigate the evolving landscape of AI disclosure requirements. Learn FTC guidelines, AI content labeling standards, synthetic media regulations, and strategies for building consumer trust through transparent AI communication practices.
Your Learning Path
Follow these lessons in order, or jump to any topic that interests you.
1. Introduction
The growing importance of AI transparency: why disclosure matters for brands, consumers, and the broader digital ecosystem.
2. FTC Guidelines
Federal Trade Commission rules on AI advertising, endorsements, testimonials, and deceptive practices involving AI-generated content.
3. AI Content Labeling
Standards and techniques for labeling AI-generated text, images, video, and audio content in marketing communications.
4. Consumer Trust
How transparency about AI usage impacts brand perception, engagement, and long-term customer relationships.
5. Industry Standards
Global regulatory frameworks, platform policies, and industry self-regulation initiatives for AI disclosure.
6. Best Practices
Building a comprehensive AI disclosure program: policies, processes, training, and continuous improvement.
What You'll Learn
By the end of this course, you'll be able to:
Navigate Regulations
Understand and comply with FTC guidelines, EU AI Act, and global regulations governing AI disclosure in marketing and advertising.
Label AI Content
Implement proper labeling for AI-generated text, images, video, and synthetic media across all marketing channels.
Build Consumer Trust
Design transparency programs that strengthen brand trust and customer loyalty through honest AI communication.
Set Industry Standards
Lead your organization and industry toward best-in-class AI disclosure practices that exceed minimum compliance.