Lilly Tech Systems
Intermediate
AI Avatars for Internal Communications
Deliver company updates, policy changes, and leadership messages through engaging AI avatar videos that employees actually watch and remember.
Internal Comms Use Cases
- CEO/leadership updates: Monthly or quarterly messages from senior leaders
- Policy announcements: New policies, benefits changes, compliance updates
- Change management: System migrations, org changes, process updates
- Culture and values: DEI initiatives, company values, recognition programs
- IT announcements: System maintenance, security reminders, tool rollouts
Why Video Beats Email
| Metric | AI Avatar Video | |
|---|---|---|
| Open/view rate | 30-40% | 60-75% |
| Content retention | 10% after 3 days | 65% after 3 days |
| Engagement | Skim and archive | Watch and absorb |
| Accessibility | Text only | Visual + audio + captions |
Implementation Strategy
Create Executive Avatars
Record custom avatars of key leaders (CEO, CHRO, CTO) for authentic communications.
Establish Templates
Create branded templates for recurring communication types (weekly updates, policy changes, etc.).
Define Workflow
Set up a clear process: draft script, review, approve, generate, distribute through existing channels.
Localize
For global organizations, auto-translate into every language your workforce speaks.
Distribution Channels
- Intranet: Embed videos on the company intranet homepage
- Slack/Teams: Share directly in company channels
- Email: Embed video thumbnails that link to the full video
- Digital signage: Play on lobby and break room screens
- Mobile app: Push notification with video for field workers
Sensitive topics: For layoffs, significant org changes, or crisis communications, use real human video — not AI avatars. AI avatars work best for routine, informational, and positive communications.