Lilly Tech SystemsSalesforce Marketing Cloud AI
Master Salesforce Einstein AI for marketing, predictive scoring, Journey Builder AI, and intelligent personalization. Learn to leverage AI across the entire Marketing Cloud ecosystem — all for free.
What You'll Learn
By the end of this course, you'll be able to leverage Einstein AI across the Salesforce Marketing Cloud platform.
Einstein AI
Understand Salesforce's AI platform, its capabilities, and how Einstein powers intelligent marketing across every channel.
Predictive Scoring
Use Einstein's predictive models for engagement scoring, send time optimization, and content selection.
Journey Builder AI
Build AI-powered customer journeys that adapt in real time based on customer behavior and predictions.
AI Personalization
Deliver personalized content, product recommendations, and offers using Einstein's recommendation engine.
Course Lessons
Follow the lessons in order or jump to any topic you need.
1. Einstein AI Overview
Introduction to Salesforce Einstein, its AI capabilities, architecture, and how it integrates across Marketing Cloud.
2. Predictive Scoring & Analytics
Use Einstein Engagement Scoring to predict email opens, clicks, and conversions for smarter targeting.
3. Journey Builder AI
Build adaptive customer journeys using Einstein Split, frequency optimization, and AI-driven decision branches.
4. AI Content Selection
Use Einstein Content Selection to automatically choose the best content for each subscriber at open time.
5. Send Time Optimization
Leverage Einstein STO to deliver messages at the optimal time for each individual subscriber.
6. Advanced Einstein Features
Master Einstein Copy Insights, engagement frequency, messaging insights, and custom AI model integration.
Prerequisites
What you need before starting this course.
- Basic familiarity with Salesforce Marketing Cloud
- Understanding of email marketing and customer journeys
- Access to a Marketing Cloud instance (helpful but not required)
- No prior AI or data science experience needed