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AI Search

Implement enterprise-grade search with semantic understanding, federated data sources, personalized results, and AI-generated answers.

What is AI Search?

AI Search is ServiceNow's next-generation search engine that goes beyond keyword matching. It uses semantic understanding to interpret user intent, searches across federated data sources, and delivers personalized results with AI-generated answer summaries.

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Beyond keywords: AI Search understands that "laptop won't turn on" and "computer not booting" mean the same thing. This semantic understanding dramatically improves search result relevance compared to traditional keyword search.

Key Features

FeatureDescription
Semantic searchUnderstand meaning and intent, not just keywords, for better result relevance
AI-generated answersSynthesize answers from multiple knowledge articles into concise responses
Federated searchSearch across ServiceNow, SharePoint, Confluence, and other knowledge sources
PersonalizationRank results based on user role, department, location, and search history
Search analyticsTrack search effectiveness, zero-result queries, and knowledge gaps

Federated Data Sources

  • ServiceNow knowledge base: Primary search index with article quality scoring
  • Microsoft 365: SharePoint sites, OneDrive documents, Teams messages
  • Confluence: Atlassian wiki pages and spaces
  • Custom crawlers: Index any website or document repository with web crawlers
  • Service catalog: Include catalog items and request forms in search results

Search Configuration

  • Search profiles: Define different search experiences for employees, agents, and customers
  • Result grouping: Organize results by source, category, or record type
  • Boosting rules: Promote specific content types or sources based on context
  • Synonyms: Define custom synonym mappings for your organization's terminology
  • Access control: Results respect ServiceNow ACLs — users only see what they have access to
Key takeaway: AI Search transforms knowledge discovery by understanding intent rather than just matching keywords. Combined with federated sources and AI-generated answers, it becomes the single entry point for employees and agents to find information across the enterprise.